The Gathering™ is the ultimate showcase platform for new and developing Alternative bands gathering the best and brightest minds in the music business.  Tastemakers, movers and shakers and key individuals in the music business who define themselves by their instincts and intuition for what their audiences are craving.  From major market Alternative Radio Programmers to integral Music Supervisors and key Bloggers, we have curated a list of the people who are responsible year in and year out for breaking new talent and delivering the most significant new music to the marketplace.  We offer your band the opportunity to showcase and get to know people who are imperative to your artist’s careers, forging relationships and networking with the who’s who in the business.


With a rich history from the classiest Kentucky Derby affairs to late night bourbon affairs, the Brown’s southern charm will serve as the host for our 3 days of rock & roll and whiskey.

At the home of the world famous Kentucky Derby, we kick off with the sound of the infamous Churchill Downs’ bugler.  Gather with your friends and colleagues, enjoy live music and great food and try your luck betting on the ponies!  And see the sunset over one of the most famous and beautiful horse tracks in the world.



Back at The Brown Hotel, The Gathering™ continues in our private VIP lounge.  Amazing whiskey, stimulating conversation and some incredible music.  And, no, you don’t have to wait until midnight to gather.  We’ll get it going by 11pm. 

P.S. Hey big shot music exec, last call at The Brown Hotel is 4am.  Plan accordingly.



We will gather along the whiskey trail for the year’s signature event, touring distilleries, drinking whiskey and taking in music throughout this venture. 

You'll see the sun go down from the hilltop of a traditional and unique distillery, while gettin' some sauce under your fingernails with a BBQ spread.  Sip on some moonshine and enjoy a new music showcase featuring some of this year’s stellar new artists that you need to know about!