The Gathering is the ultimate showcase platform for new and developing Alternative bands gathering the best and brightest minds in the music business.  Tastemakers, movers and shakers and key individuals in the music business who define themselves by their instincts and intuition for what their audiences are craving.  From major market Alternative Radio Programmers to integral Music Supervisors and key Bloggers, we have curated a list of the people who are responsible year in and year out for breaking new talent and delivering the most significant new music to the market place.  We offer your band the opportunity to showcase and get to know people who are imperative to your artist’s careers, forging relationships and networking with the who’s who in the business.


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This year The Gathering will be based at the legendary Brown Hotel. With a rich history from the classiest Kentucky Derby affairs to late night bourbon affairs, the Brown’s southern charm will serve as the host for our 3 days of rock & roll and whiskey.


We will kick off with the sound of the bugle at Churchill Downs Racetrack, home of The Kentucky Derby. You can catch up with music biz colleagues as we roll out Kentucky’s best bourbons and food.

You can also try your hand at “betting the ponies” with mock races. And see the sunset over one of the most famous and beautiful horse tracks in the world.


We will gather along the whiskey trail for the year’s signature event, touring distilleries, drinking whiskey and taking in music throughout this venture. 


You’ll see the sun go down from the roof-top of a truly unique distillery while gettin' some sauce under your fingernails with a big BBQ spread where we will crank up the music as we showcase 5 stellar new bands that you need to know about! 


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Back at The Brown Hotel, The Gathering continues in our private VIP lounge.  Amazing whiskey, stimulating conversation and some incredible music.  Plus a poker table and cards if that’s your thing.  And, no, you don’t have to wait until midnight to gather.  We’ll get it going by 10pm. 


P.S. Hey big shot music exec, last call at The Brown Hotel is 4am.  Plan accordingly.