The Gathering is the ultimate showcase platform for new and developing Alternative bands to perform in front of the best and brightest minds in the music business. Major market Alternative radio programmers, integral music supervisors, and key bloggers will gather at the legendary Brown Hotel for three days of Alternative music, networking, and idea sharing at our Industry Talks events.   

Louisville was chosen as the location for its lifestyle and abundance of high quality brands, including The Kentucky Derby, Louisville Slugger, famous whiskey distillers, and the home of the greatest boxer in history, Muhammad Ali. The Gathering taps into the local culture by kicking off with the sound of the bugle at our opening night event at Churchill Downs Racetrack, home of The Kentucky Derby on Wednesday evening, June 15th. We continue for the next 2 days with Industry Talks, meetings and artist showcases at local distilleries and The Mercury Ballroom.     

All like-minded individuals from the Alternative music world are invited to come and gather with CO5, MX2 Media & Black Dog Music Marketing as we build a new benchmark event to highlight rising artists and hold thought-provoking discussions about the challenges of today's music industry.  

 
 

WHAT PEOPLE ARE SAYING

AWOLNATION, Mercury Ballroom, 2016

AWOLNATION, Mercury Ballroom, 2016

"After seeing AWOLNATION and connecting with their team at Gathering on the Whisky Trail last year, I pitched their single “Run” for a new series promo which landed. Freeform ran a four month long, promotional campaign (on-air, online and in-theatre) for the new series entitled BEYOND.  The synch placement was stellar for all of us and stemmed 100% from that song burning into my brain during their performance along with the relationships cultivated and deepened, during the Gathering."

Tricia Holloway
Music Executive
Freeform TV

"Great networking with the eclectic mix of emerging artists, label partners, managers and music supervisors. Looking forward to the Gathering 2!"

Mike Kaplan
Program Director
Alt 98.7/Los Angeles/iHeartMedia

The Hunger, Copper & Kings, 2016

The Hunger, Copper & Kings, 2016

The Moth & The Flame, Copper & Kings, 2016

The Moth & The Flame, Copper & Kings, 2016

"The Gathering is a killer conference that didnʼt feel like work. It let people breathe and network but showed us music we can use! Bands that I was so-so on, I now "Get", and I saw a #1 Alternative chart smash that hasnʼt even been released yet! Iʼm guessing next year Iʼll call in a ringer I met at The Gathering!"

Nerf
Program Director
KTCL/Denver

IRONTOM, Mercury Ballroom, 2016

IRONTOM, Mercury Ballroom, 2016

"First of all, it was one of the most organized events Iʼve ever attended. I havenʼt been to an event in a very long time that has your entire time planned for you with all of the things youʼd want to do anyway! Secondly, I think the level of bands was amazing. Several of the bands left me wanting more. Isnʼt that what we all want from our audiences - them to need more of what we provide? And finally, and equally as important, it was just great to see and hear the perspective of all sides of the business so we could develop a better understanding of how we can work together in different ways that benefits everyone."

Ross MacLeod
Program Director
CFNY/Toronto

 

"The Gathering was a top notch event in its inaugural year... just the right amount of industry related events and music set against beautiful backdrops. The artists were fantastic when they performed and were awesome at mingling with everyone at the conference. This is an event I would love to attend annually. Congratulations to CO5, MX2 Media and Black Dog Marketing on such a well-executed event!"

Ross Mahoney
Program Director/Afternoons
KXTE/Las Vegas

The Brinks, Barton 1792, 2016

The Brinks, Barton 1792, 2016

Beware of Darkness, Mercury Ballroom, 2016

Beware of Darkness, Mercury Ballroom, 2016

"The Gathering and Louisville were the perfect hosts and backdrop to exposing Bright Antenna's developing artists Mona and Beware of Darkness to new fans and industry like never before. We will be back in 2017. The word is out!"

Braden Merrick
President, Bright Antenna

Mona, Mercury Ballroom, 2016

Mona, Mercury Ballroom, 2016

Broods, Churchill Downs, 2016

Broods, Churchill Downs, 2016

"The Gathering was an awesome experience. The bands were fantastic and they played in cool, interesting venues around Louisville. And, aside from that, the organizers saw to every detail, making the whole experience fun and relaxing."

Ann Kline
Music Supervisor CasaKline

"I was very impressed with The Gathering from start to finish, which was amazing for a first year event. Everything was so well planned and all the events were smooth and seamless, from the friendly and helpful Mint Julep transport, the staff at all the wonderful, unique locations, the delicious food and most important, the fantastic music. It was a great selection of bands and the sound at each venue was flawless. Some of my musical highlights include: The Brinks, Broods, The Moth & The Flame, The Unlikely Candidates, Arkells, TeamMate and Beware Of Darkness. (Oh and of course The History Of Bourbon Through Bluegrass!)"

Bekki Newton
Director, Music
The CW Television Network

Unlikely Candidates, Copper & Kings, 2016

Unlikely Candidates, Copper & Kings, 2016

The Arkells, The Brown Hotel, 2016

The Arkells, The Brown Hotel, 2016

"Just back from The Gathering, and, if you missed it you MISSED IT. Possibly the best music showcase ever! Can't wait ʻtil the Second Annual!"

Jonathan Pirkle
Program Director
WNFZ/Knoxville, TN